Ford Motor
Company Fund’s
See Me Safe Program
The See Me Safe passenger safety program is a unique
collaboration between Ford Motor Company Fund and Meharry Medical
College. During 2007, the
pilot year of the See Me Safe project, the team developed and successfully
implemented a two-pronged program to promote proper and consistent use of
pediatric safety restraints by children traveling as passengers in motor
vehicles. This program combined community outreach and education for
parents/caregivers with health care provider education in three urban U.S.
regions: Nashville, Tennessee;
Detroit, Michigan;
and Dallas, Texas.
In year two, the See Me Safe program built on its success by
partnering with three additional organizations to promote child passenger safety
in Chicago, Illinois;
San Diego, California;
and Miami, Florida. One hundred fifty (150) child
passenger safety seats and booster seats were distributed in each city. The
partners included a child passenger safety check-up day, complete with
educational material and seat give-aways, in their
activities. A refinement of the pilot-year protocol was to conduct these events
on Saturdays to ensure that outreach activities did not exclude
parents/caregivers with booster seat age children who were in school on
weekdays. In addition, See Me Safe planned a media event to announce the
collaboration and launch the distribution of the safety seats.
Essential Components
- Press Conference at the partner institution
announced the collaboration
- Safety seat installation demonstration with 10
families immediately after the press conference to provide a photo
opportunity for all
- One hour Prescription for Safety workshop for
health care providers—“Lunch & Learn”—included a pre- and post-survey
to assess the impact of the education intervention
- Saturday booster seat event
Meharry
Medical College and Ford Motor Company Fund provided:
- One hundred fifty (150) child safety seats and
booster seats
- Continental breakfast for press conference
attendees
- Education for health care providers on motor
vehicle occupant safety for children
- Lunch for Prescription for Safety attendees
- $2,000 grant to conduct a Saturday booster seat
event
- Two Polaroid cameras to capture each child
secured safely in his/her seat
- A scale to weigh the children
- A chart to determine correct height of children
- Picture frames for the See Me Safe photos
- Pre- and post-survey IRB approval
Partners:
- Coordinated press conference in collaboration
with Meharry
Medical College
and Ford Motor Company Fund
- Determined location for press conference/media
event
- Selected 10 families for child safety seat
installation demonstration immediately following the press conference, giving
special attention to a known success story
- Recruited technicians for safety seat
installations
- Planned a Saturday booster seat check-up event,
if desired
- Recruited providers to attend the Prescription
for Safety presentation
- Secured an auditorium or classroom for the Prescription
for Safety education session
- Determined an ongoing system for distribution of
the remaining 140 seats
- Submited a report to Meharry on distribution of the 140
seats
See Me Safe
Picture Frame
“The framed
picture [hangs] on my refrigerator door to
remind me where the straps and the clip go.”
—Mother of two
young girls, Detroit

“I like that the technicians got me actively involved with the
installation. It helped me when I had to reinstall my child’s car seat in
another car.”
—Mother in Detroit, MI
“I felt more confident in installing my child’s car
seat after attending the event.”
—Mother
in Dallas, TX
Prescription for Safety
